To map out the path to positive impact from website design, one must first answer the question: What is the purpose of a website?
Ask 20 business owners and marketers, you’re likely to get 20 different answers:
- “Our website is for branding”
- “Our company needs an online presence”
- “We have to have one”
- “We need one to get friends on Facebook”
However, a website exists for a specific purpose and most of the time that purpose is to create opportunity.